CLIENT

welldone-Thesis project

  • Packaging Design
  • Logo & Identity Design
  • Motion Design
  • Copywriting

ABOUT

The mission of welldone is to “Gather people together in the kitchen to cook healthy food while learning about food safety and the agriculture industry.”

Welldone is a well-designed interactive cooking experience which aims to establish independence and confidence in the kitchen so that everyone in the home can learn how to safely prepare healthy food.

I designed the identity system of this brand which is presented via a website, package design, recipe card instructions, food safety curriculum, and other supporting marketing materials. The brand depends heavily on the 4-color system which relates to the cooking process that is broken down into age related tasks (as shown in the recipe card). Scroll down for more information!

box 1
box 2
box 3

Color Coded Age-related Tasks

When the user sets up an account, they create a “chef” profile for each person who will be participating in the cooking of the meal kit. The chef profile contains information about the individual’s taste preference, hunger level and age. Age determines what color chef you are, and what type of age-appropriate cooking tasks you will have when cooking the meal.

 

The Grid

The lid of the box will change from user to user depending on the ages of each chef profile that is inputed during the account setup.

 
 

The Grid

Welldone’s website is the backbone of the educational material. There is a farmer feature blog that teaches readers where their food comes from as well as food safety videos that are accessible via the QR codes printed on the box and recipe card. The account set-up is another important feature that determines how the meal-kit is personalized for the user.

Click on the photo to the left to check out the full prototype and see the paths of the prototype in the images below.

 
 

Overview Video

This video acts as an overview to my digital exhibition.

 
 

a well-designed recipe card

The recipe card contains color coded instructions that are age-related tasks.
There are perforated edges so the chefs can hold onto their own recipe card as they cook.

Food Safety & Cooking Tips

These type-based “icons” or square-shaped callouts are located in the recipe card as seen above. These graphics are placed next to QR codes which bring the user to the welldone website where they can watch short-form food safety or cooking tips videos.

 
 

Color-coded ingredient boxes

All of the meal kit ingredients are split up into color-coded boxes for each color of chef so the chef can easily follow along with their recipe card and have the ingredient on hand immediately.

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