DESIGN
FOR AGRICULTURE

Agriculture is the most misunderstood industry among consumers. The average consumer today is three generations removed from the farm, and fewer than two percent of American citizens still live on one.*

The best way to combat misinformation is by sharing your story as an agriculturist. Unfortunately, as a rancher, meat processor, farmer, or food service owner,  you are too busy taking care of your animals and crafting exceptional products, you don’t have time to tell your story. There’s also a lack of designers, content creators and marketing agencies who truly understand what the life of a farmer, rancher, or butcher is really like. 

That’s where I come in. 

I’m a graphic designer who grew up in agriculture. It’s my goal to tell the stories of hardworking people like you, so we can combat consumer misunderstanding, and celebrate the work you do to feed the world. Both sets of my grandparents have ranched their whole lives. My aunts, uncles and dad work in the animal nutrition and meat science world. I’ve grown up with an understanding and appreciation for where my food comes from, and I want to share this knowledge and appreciation with the rest of the world.

*cite: farmprogress, alliance for science

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Good design = great storytelling

For a long time I’ve wondered why the agriculture industry isn’t always the best thing to look at. Poor design decisions lead to unprofessional brands that do nothing to instill trust in your consumers. Unprofessional design actually pushes consumers away. Bad design happens because of the lack of time the average agriculturist has, as well as the lack of creative people who really understand agriculture. As a branding and website designer who loves to tell the story of agriculture, I’m working to fill these gaps.

If you’re an agriculturist interested in gaining new customers by sharing your story, let’s work together. I can help bring your brand to life via a new or refreshed logo, website, or thoughtful campaign. The possibilities to tell your story are endless.

Check out some of my work with various agriculture clients below!

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Examples of thoughtful design in agriculture

MN Farm Bureau Refresh

PRINT DESIGN // BRAND REFRESH

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6in1 Meats Branding + Website

BRAND DESIGN // WEB DESIGN

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Maddock Ranch

BRAND DESIGN // WEB DESIGN

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American Meat Science Association Annual Report

PRINT DESIGN // LAYOUT DESIGN

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DATA VISUALIZATION

Data visualization is the graphical representation of information and data. Think infographic, but with better design.

COPYWRITING

If you’re selling a product, explaining a service, or asking someone to join your initiative, chances are, you need really good copywriting. Interesting content is founded in good writing. In order to have good content, you need to be able to say the right things, in the best way possible. Copywriting creates the content used on every piece of communication that your organization creates and shares.

SHOPIFY WEBSITE DESIGN AND BUILD

Shopify is the leading e-commerce website platform. I utilize my understanding of product archive and categorizing on Shopify to design and build successful e-commerce stores.

PRINT DESIGN

From the meticulous creation of compelling annual reports, sales catalogues, and magazines to the thoughtful design of newsletters, I transform your ideas into visually stunning and professionally crafted print materials.

CAMPAIGN CREATIVE (EMAIL, SOCIAL, PRINT)

If you have an established brand and you're looking to build brand awareness and get in front of potential customers, you need strategic campaign creative that can help you achieve your goals. Campaign creative might include email blasts, social media and digital ads, print ads and more.

BRAND + PORTRAIT PHOTOGRAPHY

If your brand needs new photos to tell share your products/services or messages with others, lets schedule a shoot!

EVENT PHOTOGRAPHY

I can plan, shoot, and edit a gallery of photos to capture your next corporate or non-profit event.

ART DIRECTION

As the art director of each freelance project I work on, I manage the visual aspects from start to finish. I can provide an outside perspective of your organization's brand identity, and help shape it to what you need your identity to be through the process of creating and updating your branding/website/marketing materials and more.

LOGO DESIGN + BRANDING

Every great organization needs a great logo. This logo will be used as the foundation of your entire visual identity.

WORDPRESS WEBSITE DEVELOPMENT

Once your site is designed, I can develop the whole thing using wordpress! After launch, I help provide ongoing updates as needed via a website maintenance agreement. I also educate you on how to make updates on your own time as you would like to.

WEBSITE DESIGN

Websites are the headquarters of your online brand presence. Using your established brand, I design a site that perfectly shares your organization’s story. I also work with you to create a site structure and develop the content needed for each page.