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Author: emma

Welcome to Design & Otherwise

Hello, and welcome to my blog titled, Design & Otherwise. This is a blog where my thoughts, some fully-formed and some just ramblings will live on the internet for the foreseeable future.

What’s Your Why? The Podcast

CLIENT WHAT’S YOUR WHY? THE PODCAST Logo & Identity Design Digital Design Podcast Cover Art ABOUT I designed the podcast cover art and branding standards for my friend Ty Casey’s podcast which he describes as “A podcast where Ty Casey meets and chats with people he finds interesting.” Check it out on Spotify. Initial presentation […]

Dry Creek Hideaway

CLIENT DRY CREEK HIDEAWAY Web Design Web Development Logo & Identity Design ABOUT I designed the logo and branding standards for Dry Creek Hideaway, a vacation home rental tucked away in the rolling hills of western North Dakota, near the famous vacation spot, Medora. It is located in the midst of a working ranch that […]

Minnesota Farm Bureau Refresh

CLIENT MINNESOTA FARM BUREAU Print Design Brand Audit + Refresh ABOUT I designed the Annual Reports for both the Minnesota Farm Bureau Federation and the Minnesota Farm Bureau Foundation in 2020 and 2021. Before laying the 2020 editions out, I created a condensed brand guide for the organizations in order to create a more cohesive […]

Jake & Jenny’s

CLIENT Jake & Jenny’s Logo & Identity Design ABOUT Jake & Jenny’s is a fictional snack brand. I designed the logo and packaging for three flavors of these “turkey chips”. The target audience of this product is parents with young children. The imperfectly hand-lettered logo and “hand-turkey” illustration resonates with children’s food packaging. Client: National […]

Fringe Studio

CLIENT Fringe Studio Logo & Identity Design Print Design ABOUT I designed the logo and branding standards for Fringe Studio, a hair salon in Fargo, ND. The logo is fully inspired by the interior design of the salon, including the bright orange chairs that make up the symbol that sits above the wordmark. “Fringe” was […]

Biotech and the Meat Industry

PROJECT Biotech & the Meat Industry Logo & Identity Design ABOUT Meat Consumption the United States is an animated video which explores the many important aspects of the meat and poultry industry. Animated bar graphs, pie charts, tree maps and experimental graphs give an in-depth look at the economics of meat, the importance of complete […]

6in1 Meats

PROJECT 6in1 Meats Logo & Identity Design Web Design Web Development ABOUT I designed the logo, website, and brand identity of 6-in-1-Meats, a meat processing center in central ND. Check out the landing page in action at 6in1meats.com Client: 6 in 1 Meats, LLC Skills: Logo design, branding standard design, web design VISIT THE WEBSITE + See […]

welldone

CLIENT welldone-Thesis project Packaging Design Logo & Identity Design Motion Design Copywriting ABOUT The mission of welldone is to “Gather people together in the kitchen to cook healthy food while learning about food safety and the agriculture industry.” Welldone is a well-designed interactive cooking experience which aims to establish independence and confidence in the kitchen […]

From Barley to Beer

CLIENT FROM BARLEY TO BEER Data Visualization Infographic Design Copywriting Prototyping ABOUT The majority of the world’s barley harvest is destined for beer production, including 96 percent of the barley grown in North Dakota. This infographic explores the relationship between barley production and the growing craft brewing scene in ND. This infographic was designed with […]

DATA VISUALIZATION

Data visualization is the graphical representation of information and data. Think infographic, but with better design.

COPYWRITING

If you’re selling a product, explaining a service, or asking someone to join your initiative, chances are, you need really good copywriting. Interesting content is founded in good writing. In order to have good content, you need to be able to say the right things, in the best way possible. Copywriting creates the content used on every piece of communication that your organization creates and shares.

SHOPIFY WEBSITE DESIGN AND BUILD

Shopify is the leading e-commerce website platform. I utilize my understanding of product archive and categorizing on Shopify to design and build successful e-commerce stores.

PRINT DESIGN

From the meticulous creation of compelling annual reports, sales catalogues, and magazines to the thoughtful design of newsletters, I transform your ideas into visually stunning and professionally crafted print materials.

CAMPAIGN CREATIVE (EMAIL, SOCIAL, PRINT)

If you have an established brand and you're looking to build brand awareness and get in front of potential customers, you need strategic campaign creative that can help you achieve your goals. Campaign creative might include email blasts, social media and digital ads, print ads and more.

BRAND + PORTRAIT PHOTOGRAPHY

If your brand needs new photos to tell share your products/services or messages with others, lets schedule a shoot!

EVENT PHOTOGRAPHY

I can plan, shoot, and edit a gallery of photos to capture your next corporate or non-profit event.

ART DIRECTION

As the art director of each freelance project I work on, I manage the visual aspects from start to finish. I can provide an outside perspective of your organization's brand identity, and help shape it to what you need your identity to be through the process of creating and updating your branding/website/marketing materials and more.

LOGO DESIGN + BRANDING

Every great organization needs a great logo. This logo will be used as the foundation of your entire visual identity.

WORDPRESS WEBSITE DEVELOPMENT

Once your site is designed, I can develop the whole thing using wordpress! After launch, I help provide ongoing updates as needed via a website maintenance agreement. I also educate you on how to make updates on your own time as you would like to.

WEBSITE DESIGN

Websites are the headquarters of your online brand presence. Using your established brand, I design a site that perfectly shares your organization’s story. I also work with you to create a site structure and develop the content needed for each page.