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Category: Design & Otherwise

Planning a Wedding When You’re a Designer

I married my bestie, my confidant, my Michael, back in August, 2024. On the 31st to be exact. Hence, my new name, Emma Zink. I took his name because it has fewer letters than Maddock. And I think it sounds cool. Ok, moving on! If you’ve ever planned a wedding, for yourself or someone else, […]

Thoughts from the 2024 Brand New Conference

The other week I went to the 2024 Brand New Conference in Salt Lake City. Going to a conference with a couple-hundred design nerds who love type and branding as much as I do was an amazing experience. I’ve followed Brand New since college, and it’s a great resource if you’re at all interested in […]

34(ish) Notes From A Designer

Originally written for: wetellwell.com/2023/01/32ish-notes-from-a-graphic-designer/ My name is Emma and professionally speaking, I’m a Graphic Designer. I’ve been doing this graphic design thing for about 6 years, and I’ve learned a few lessons from a variety of people along the way. Here are some notes from a graphic designer, some only half-thought-out, that I hope come […]

Attempting to Create my Dream Office

Hello and welcome to this week’s–month’s… blog post! Thanks for checking in. I’ve been hard at work putting off all household chores and duties as I work on the chaos of my home office. Michael and I moved into our house in September 2022, so for the past 6 months, my books and magazines have […]

Where I’m at with my 2023 GOALS

Does anyone else feel tired all of the time? It’s only February and that warm, exciting glow of the new year has all but dimmed into the realities of a busy life. I thought I would take some time to post my 2023 plans somewhere public, reflect on them now since we’re a month and […]

Welcome to Design & Otherwise

Hello, and welcome to my blog titled, Design & Otherwise. This is a blog where my thoughts, some fully-formed and some just ramblings will live on the internet for the foreseeable future.

DATA VISUALIZATION

Data visualization is the graphical representation of information and data. Think infographic, but with better design.

COPYWRITING

If you’re selling a product, explaining a service, or asking someone to join your initiative, chances are, you need really good copywriting. Interesting content is founded in good writing. In order to have good content, you need to be able to say the right things, in the best way possible. Copywriting creates the content used on every piece of communication that your organization creates and shares.

SHOPIFY WEBSITE DESIGN AND BUILD

Shopify is the leading e-commerce website platform. I utilize my understanding of product archive and categorizing on Shopify to design and build successful e-commerce stores.

PRINT DESIGN

From the meticulous creation of compelling annual reports, sales catalogues, and magazines to the thoughtful design of newsletters, I transform your ideas into visually stunning and professionally crafted print materials.

CAMPAIGN CREATIVE (EMAIL, SOCIAL, PRINT)

If you have an established brand and you're looking to build brand awareness and get in front of potential customers, you need strategic campaign creative that can help you achieve your goals. Campaign creative might include email blasts, social media and digital ads, print ads and more.

BRAND + PORTRAIT PHOTOGRAPHY

If your brand needs new photos to tell share your products/services or messages with others, lets schedule a shoot!

EVENT PHOTOGRAPHY

I can plan, shoot, and edit a gallery of photos to capture your next corporate or non-profit event.

ART DIRECTION

As the art director of each freelance project I work on, I manage the visual aspects from start to finish. I can provide an outside perspective of your organization's brand identity, and help shape it to what you need your identity to be through the process of creating and updating your branding/website/marketing materials and more.

LOGO DESIGN + BRANDING

Every great organization needs a great logo. This logo will be used as the foundation of your entire visual identity.

WORDPRESS WEBSITE DEVELOPMENT

Once your site is designed, I can develop the whole thing using wordpress! After launch, I help provide ongoing updates as needed via a website maintenance agreement. I also educate you on how to make updates on your own time as you would like to.

WEBSITE DESIGN

Websites are the headquarters of your online brand presence. Using your established brand, I design a site that perfectly shares your organization’s story. I also work with you to create a site structure and develop the content needed for each page.