CLIENT

DWELLA

ABOUT

Dwella is a custom-home construction business located in the Fargo-Moorhead area. The owner reached out to be to create a refreshed logo and identity which would resonate with the fun + personalized approach that millennial consumers are looking for today.  I began by presenting five separate logo concepts and color palettes, which were narrowed down to the finished product that you can see below! I also created an extensive brand guide which will help ensure the logo, colors, and fonts are used in a thoughtful and consistent way across all future designed material.

Client: Eric, Business Owner

Skills: Logo + Brand Identity Design

Initial concepts. See presentation with color choices below.

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