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FROM BARLEY TO BEER

  • Data Visualization
  • Infographic Design
  • Copywriting
  • Prototyping

ABOUT

The majority of the world’s barley harvest is destined for beer production, including 96 percent of the barley grown in North Dakota. This infographic explores the relationship between barley production and the growing craft brewing scene in ND. This infographic was designed with an interactive approach. My layout is inspired by data visualization dashboards, where a lot of information is graphically represented through a range of graph styles.

I designed this project in illustrator and XD, where I was able to prototype some of the interactions I envision this infographic would contain if it were ever developed to work on the web. I have included screenshots of the intended user experience below the prototype.

User Interaction Highlights

These screenshots of the intended user experience explain the intentions of the prototype if it were to be fully developed.

 

When you hover over one of the brewery-location pins, a pop-up window appears giving the user more information about the location. In a fully-developed design, these pop-ups would be included for all pins.
Going along with the dashboard-feel, there are sections of the infographic which include horizontal and vertical scrolling experiences.
In the lower left of this map, there is a zoom in/zoom out feature that helps the user navigate the pins easier.

Social Graphics

Once I established the branding of “Barley to Beer” by creating the infographic I was able to start creating social graphics and advertisements that could be placed on Instagram and Facebook.

 

For the Facebook ad I created a carousel-sponsored post with four frames. The same type-lockups are used to convey the “more barley for your buck” message used in the infographic. You can slide through these graphics in the gallery below.
stroke_carousel 1
stroke_carousel 2
stroke_carousel 3
stroke_carousel 4-2

For a social post example, I created a simple animation that utilizes an amber color beer background video to provide interest and depth on the feed.

Video by Engin Akyurt from Pexels.

Here’s an example of a static social post that utilizes a graph from the infographic by delivering it to the audience in a bit-size chunk of content.

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DATA VISUALIZATION

Data visualization is the graphical representation of information and data. Think infographic, but with better design.

COPYWRITING

If you’re selling a product, explaining a service, or asking someone to join your initiative, chances are, you need really good copywriting. Interesting content is founded in good writing. In order to have good content, you need to be able to say the right things, in the best way possible. Copywriting creates the content used on every piece of communication that your organization creates and shares.

SHOPIFY WEBSITE DESIGN AND BUILD

Shopify is the leading e-commerce website platform. I utilize my understanding of product archive and categorizing on Shopify to design and build successful e-commerce stores.

PRINT DESIGN

From the meticulous creation of compelling annual reports, sales catalogues, and magazines to the thoughtful design of newsletters, I transform your ideas into visually stunning and professionally crafted print materials.

CAMPAIGN CREATIVE (EMAIL, SOCIAL, PRINT)

If you have an established brand and you're looking to build brand awareness and get in front of potential customers, you need strategic campaign creative that can help you achieve your goals. Campaign creative might include email blasts, social media and digital ads, print ads and more.

BRAND + PORTRAIT PHOTOGRAPHY

If your brand needs new photos to tell share your products/services or messages with others, lets schedule a shoot!

EVENT PHOTOGRAPHY

I can plan, shoot, and edit a gallery of photos to capture your next corporate or non-profit event.

ART DIRECTION

As the art director of each freelance project I work on, I manage the visual aspects from start to finish. I can provide an outside perspective of your organization's brand identity, and help shape it to what you need your identity to be through the process of creating and updating your branding/website/marketing materials and more.

LOGO DESIGN + BRANDING

Every great organization needs a great logo. This logo will be used as the foundation of your entire visual identity.

WORDPRESS WEBSITE DEVELOPMENT

Once your site is designed, I can develop the whole thing using wordpress! After launch, I help provide ongoing updates as needed via a website maintenance agreement. I also educate you on how to make updates on your own time as you would like to.

WEBSITE DESIGN

Websites are the headquarters of your online brand presence. Using your established brand, I design a site that perfectly shares your organization’s story. I also work with you to create a site structure and develop the content needed for each page.