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THE MEAT LOCKER

  • Logo & Identity Design
  • Print Design

ABOUT

The Meat Locker, developed as a Technical Assistance Program (TAP) website, is an initiative by the American Meat Science Association (AMSA). This program is specifically designed to cater to the needs of small and medium meat processors, offering them a valuable repository of technical and helpful information. By focusing on approachability and creating a welcoming atmosphere, The Meat Locker aims to provide a user-friendly platform for small business owners who may not be well-versed in the intricate technicalities of meat processing.

I created the logo and branding for this initiative, and provided the elements and details which act as the art direction for the website. 

LOGO DESIGN

This is the primary logo for The Meat Locker. I hand-drew the letters to have sharp angles to compliment the boldness of the overall brand.

The icon is a combination of a meat cleaver and a key to represent the organization’s goal to “unlock” the information needed to better your plant operations.

Brand guide

LOGO SYSTEM

The primary logo can be used in reverse, on a dark color background.

The client also needed an option to embroider the logo on clothing to wear at tradeshows and conventions. When the logo is embroidered in a small space, such as a patch on a sleeve, the primary logo’s words will be too small to be legible. To solve this issue, I created another version, shown below, where the words usually in the mark are placed beneath the badge.

The icon can be used alone on material where the primary logo doesn’t fit.

COLOR PALETTE

ONE-PAGE BRAND GUIDE

EXAMPLE COLLATERAL

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DATA VISUALIZATION

Data visualization is the graphical representation of information and data. Think infographic, but with better design.

COPYWRITING

If you’re selling a product, explaining a service, or asking someone to join your initiative, chances are, you need really good copywriting. Interesting content is founded in good writing. In order to have good content, you need to be able to say the right things, in the best way possible. Copywriting creates the content used on every piece of communication that your organization creates and shares.

SHOPIFY WEBSITE DESIGN AND BUILD

Shopify is the leading e-commerce website platform. I utilize my understanding of product archive and categorizing on Shopify to design and build successful e-commerce stores.

PRINT DESIGN

From the meticulous creation of compelling annual reports, sales catalogues, and magazines to the thoughtful design of newsletters, I transform your ideas into visually stunning and professionally crafted print materials.

CAMPAIGN CREATIVE (EMAIL, SOCIAL, PRINT)

If you have an established brand and you're looking to build brand awareness and get in front of potential customers, you need strategic campaign creative that can help you achieve your goals. Campaign creative might include email blasts, social media and digital ads, print ads and more.

BRAND + PORTRAIT PHOTOGRAPHY

If your brand needs new photos to tell share your products/services or messages with others, lets schedule a shoot!

EVENT PHOTOGRAPHY

I can plan, shoot, and edit a gallery of photos to capture your next corporate or non-profit event.

ART DIRECTION

As the art director of each freelance project I work on, I manage the visual aspects from start to finish. I can provide an outside perspective of your organization's brand identity, and help shape it to what you need your identity to be through the process of creating and updating your branding/website/marketing materials and more.

LOGO DESIGN + BRANDING

Every great organization needs a great logo. This logo will be used as the foundation of your entire visual identity.

WORDPRESS WEBSITE DEVELOPMENT

Once your site is designed, I can develop the whole thing using wordpress! After launch, I help provide ongoing updates as needed via a website maintenance agreement. I also educate you on how to make updates on your own time as you would like to.

WEBSITE DESIGN

Websites are the headquarters of your online brand presence. Using your established brand, I design a site that perfectly shares your organization’s story. I also work with you to create a site structure and develop the content needed for each page.