I create intentional brands by taking the time to learn who you are, and reflecting that in your new logo and website. I believe great design work is rooted in historical context; both your personal history, as well as the art movements of past generations.
The two most important questions I ask when I start a project are “Who are You?” and “What do you do?”. These extremely simple questions are the bread and butter of understanding the background of you and your business, and how we can intentionally design a brand identity that reflects and champions your history, while propelling you forward into the future.
I’ve always been fascinated by art history, and of course, the history of graphic design. Every single font we use, color we pull, and process we use comes from designers and makers of the past.
When I’m working on a brand, I dive deep into the history of the elements I’m choosing, and make sure those stories line up with the current mission, vision, and values of the company the brand is for. Design isn’t just “a feeling”. These feelings come from something we’ve seen and interacted with in the past. That’s why the truly great brands of the world have spent so much time and energy around meaning-making of their logos, symbols, and taglines.
