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Author: emma

Planning a Wedding When You’re a Designer

I married my bestie, my confidant, my Michael, back in August, 2024. On the 31st to be exact. Hence, my new name, Emma Zink. I took his name because it has fewer letters than Maddock. And I think it sounds cool. Ok, moving on! If you’ve ever planned a wedding, for yourself or someone else, […]

mezclada.co

CLIENT Mezclada Web Design Wordpress Development Brand/Design System ABOUT Mezclada is a social enterprise dedicated to making it easier for anyone to grow food – by reducing the barriers to land and capital access for budding farmers globally. As Mezclada’s brand has developed throughout the past couple of years, the previous website no longer suited […]

MNpork.com

CLIENT Minnesota Pork Board Web Design Wordpress Development ABOUT MN is the second-largest pork-producing state, so the board recognized the importance of creating/maintaining an informative, user-friendly, and visually appealing platform. The new site has many functionalities including an event calendar, recipe archive, pork nutrition information, and forms for easy volunteer sign-up. VISIT THE WEBSITE + […]

Maddock Ranch Supply Product Catalog

Client MRS Print Design ABOUT Maddock Ranch Supply needed a printed catalog that featured their favorite product lines so they could be shared at tradeshows and in their retail store. This catalog allows for ranchers who aren’t as digital-forward to see all of the product offerings without having to look on the website.

Thoughts from the 2024 Brand New Conference

The other week I went to the 2024 Brand New Conference in Salt Lake City. Going to a conference with a couple-hundred design nerds who love type and branding as much as I do was an amazing experience. I’ve followed Brand New since college, and it’s a great resource if you’re at all interested in […]

The Meat Locker

CLIENT THE MEAT LOCKER Logo & Identity Design Print Design ABOUT The Meat Locker, developed as a Technical Assistance Program (TAP) website, is an initiative by the American Meat Science Association (AMSA). This program is specifically designed to cater to the needs of small and medium meat processors, offering them a valuable repository of technical […]

DATA VISUALIZATION

Data visualization is the graphical representation of information and data. Think infographic, but with better design.

COPYWRITING

If you’re selling a product, explaining a service, or asking someone to join your initiative, chances are, you need really good copywriting. Interesting content is founded in good writing. In order to have good content, you need to be able to say the right things, in the best way possible. Copywriting creates the content used on every piece of communication that your organization creates and shares.

SHOPIFY WEBSITE DESIGN AND BUILD

Shopify is the leading e-commerce website platform. I utilize my understanding of product archive and categorizing on Shopify to design and build successful e-commerce stores.

PRINT DESIGN

From the meticulous creation of compelling annual reports, sales catalogues, and magazines to the thoughtful design of newsletters, I transform your ideas into visually stunning and professionally crafted print materials.

CAMPAIGN CREATIVE (EMAIL, SOCIAL, PRINT)

If you have an established brand and you're looking to build brand awareness and get in front of potential customers, you need strategic campaign creative that can help you achieve your goals. Campaign creative might include email blasts, social media and digital ads, print ads and more.

BRAND + PORTRAIT PHOTOGRAPHY

If your brand needs new photos to tell share your products/services or messages with others, lets schedule a shoot!

EVENT PHOTOGRAPHY

I can plan, shoot, and edit a gallery of photos to capture your next corporate or non-profit event.

ART DIRECTION

As the art director of each freelance project I work on, I manage the visual aspects from start to finish. I can provide an outside perspective of your organization's brand identity, and help shape it to what you need your identity to be through the process of creating and updating your branding/website/marketing materials and more.

LOGO DESIGN + BRANDING

Every great organization needs a great logo. This logo will be used as the foundation of your entire visual identity.

WORDPRESS WEBSITE DEVELOPMENT

Once your site is designed, I can develop the whole thing using wordpress! After launch, I help provide ongoing updates as needed via a website maintenance agreement. I also educate you on how to make updates on your own time as you would like to.

WEBSITE DESIGN

Websites are the headquarters of your online brand presence. Using your established brand, I design a site that perfectly shares your organization’s story. I also work with you to create a site structure and develop the content needed for each page.