My Friend the Meat Dude Podcast Design

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My Friend the Meat Dude

ABOUT

Welcome to My Friend the Meat Dude — where science meets smoke. Spencer Wirt knows his meats; Patrick Remmick brings the questions, and the flavor. From pasture to plate, it’s smart talk, hot takes, and rare content.

Spencer and Patrick came to me with the need for branding for their new podcast, which features “The Meat Dude”, aka, Spencer Wirt. Local radio shows often call Spencer to talk all things meat, such as processing, cooking, and running a butcher shop. With the advent of “The Meat Dude” nickname, Patrick wanted to capitalize on the opportunity to make a “Meat Dude” podcast where they could have guests from small butcher shops, people with scientific backgrounds in the meat world, and people like myself who works with a lot of agriculture and meat-specific companies when it comes to design and marketing. Watch my episode here.

Brand Guidelines for the Podcast

Mascot illustration

Brand Research & Competitive Analysis for Naming and Tagline

I reviewed the current landscape of agriculture podcasts, and specifically what exists in terms of butchering and the meat world. There’s a podcast that already uses “The Meat Dudes”, so we had to brainstorm a way to differentiate ourselves, as well as keep the already established “The Meat Dude” nickname that Spencer has built over the years. Take a look at the naming process in the pdf above.

Once we established the cover art and general logo design, we had to decide on the final name of the podcast. These were the final choices presented.

I had the privilege to be a guest of the fully-published podcast on episode 9!

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