Dwella is a custom-home construction business located in the Fargo-Moorhead area. The owner reached out to be to create a refreshed logo and identity which would resonate with the fun + personalized approach that millennial consumers are looking for today. I began by presenting five separate logo concepts and color palettes, which were narrowed down to the finished product that you can see below! I also created an extensive brand guide which will help ensure the logo, colors, and fonts are used in a thoughtful and consistent way across all future designed material.
Client: Eric, Business Owner
Skills: Logo + Brand Identity Design
Initial concepts. See presentation with color choices below.