The American Meat Science Association (AMSA) is “a broad-reaching organization of individuals that discovers, develops, and disseminates its collective meat science knowledge to provide leadership, education, and professional development.”

They hadn’t created a printed annual report since 2005, but they came to me to create one in 2023 so it could be disseminated at their annual conference. I utilized their existing brand standards and expanded on them in order to create some visual interest and differentiation between content in the report.